Frequently Asked Questions
Can mock juror research projects be done for smaller cases?
I believe that some form of mock juror research project can be performed for any case preparation budget.
Web-Jury Research is available for attorneys who would like to gain insight on a case but cannot budget for more expensive mock trials. Web-Jury Research can be conducted with any number of jurors, in any state, at a moments notice.
Mock juror research will always contribute valuable information for case strategy, trial preparation, jury selection, and mediation.
Should mock juror research be done before mediation or after mediation fails?
It seems logical to me that mock juror research projects will provide the greatest value, dollar for dollar, when performed before mediation, when the major discovery issues revealing each side's case theories are known.
When the trial team knows the outcome of mock juror projects before settlement negotiation, confidence, skill and reality-check decision-making all work together seamlessly in the client's best interests. The attorney is better able to advise the client of risk-to-benefit issues and the decision to proceed to trial. The client is better able to shoulder responsibility in deciding to accept or reject settlement offers.
Can I call you to provide me with focused help on the voir dire part of trial preparation and my communication skills during voir dire?
Absolutely. I enjoy working with attorneys on voir dire strategy, juror questionnaires and other aspects of pre-trial preparation. I frequently work with attorneys on strengthening their voir dire communication skills before trial.
I have concerns about how my client will testify at trial. How can you help me with witness preparation?
Key witnesses often have communication problems that interfere with their credibility, like-ability and effectiveness with the jury. I work with the attorney and the key witness together in a videotaped role play format. I point out and reinforce the witness' communication strengths, as well as identify and help the witness to confront and overcome communication weaknesses. My method is not coaching the witness, but a variation on psychological behavioral change models derived from my years of experience as a psychotherapist.
Alan J. Cohen, Ph.D. LLC
Jury Insights
Web-Jury Research
ANTICIPATING THE JURY'S RESPONSE TO YOUR CASE
